Dell launched a new campaign called We Believe: In Small Business. This campaign allowed small businesses from all over the United States to have their own voice by having them submit their own ‘We Believe’ statements to be displayed in Times Square, NY. This shows Dell’s dedication to support small businesses. The We Believe campaign also helped to launch Dell’s new line of small business computers called Vostro. The Times Square billboards were the most visible piece of the campaign and in conjunction with entire media launch boosted Dell’s website traffic over 500%.
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WE BELIEVE: IN SMALL BUSINESS
